In his VP column in the September issue of the Reporter, Fausto Fabbro says "Our UCO bylaws require a paper with news of UCO and Century Village, not a PennySaver." He asks for feedback on his suggestion that the paper be divided into two parts, with "CV news and UCO business" in the first section and ads being in the second section. This would save the reader, he says, from "looking at all those ads." In Fausto's follow-up in the October Reporter, he says he received some feedback agreeing with his suggestions.
Here's my
feedback. With the paper being about half articles and news and half ads, I
don't think it has reached the point of being a "Pennysaver," but if
Fausto's plan were implemented, we would of course HAVE a Pennysaver in section
two of the paper. I'm sure we would also have a newspaper far less appealing to
our advertisers, who count on their ads being seen in the normal course of
reading, not relegated to the back, all in one bunch with other ads. Not even the Advocate is ALL ads.
Ask yourself—why do you think the ads in almost all newspapers are sprinkled
throughout the pages? It's because they generate more business spread
throughout a publication, which means in turn that advertisers will pay more
for ads.
But there are
two further pluses to having ads dispersed throughout a newspaper. Some people
PREFER this. They like "running across" ads. They are reminded of
things they need or could use. A second plus concerns the readability of a
publication: Good graphics, breaking up otherwise monotonous line upon line of
type, help to hold reader interest. Ads therefore serve a purpose in breaking
up the type.
I can pretty
well predict two results of placing all ads in a separate section of the Reporter:
We would not be able to charge as much as we do now for ads, and we would lose
advertisers. The newspaper might well then fail to be self-supporting as it is
now. Either the number of notices and articles would have to be cut way back,
or your UCO dues would have to help support the paper.
Take a look at
the Reporter and then the Palm Beach Post. At least the first
several pages of the Reporter have no
ads. In the FRONT SECTION of the Post
you now have often only two or three pages of news and then several full pages
of ads. I think we stack up pretty well against the Post.
I commend and thank Fausto for giving serious thought to UCO's official monthly newspaper when many
people simply take it for granted. I just don't think his separate section for
ads is the way to go.